Are Your Digital Ads Accessible? (Digital Accessibility Webinar)

Wednesday, June 26, 2024, from 10 a.m. to 11 a.m. PT

We often focus on the accessibility of a website and forget about the digital ads that are created to drive traffic to your website. These ads, including digital ads that are now available on Facebook, LinkedIn or other platforms often have significant accessibility gaps. Join Michael Parker in this webinar, we will demonstrate the steps required to ensure Digital Ads meet WCAG standards using a holistic process from design to testing. Both display ads and social media ads will be reviewed, as well as video ads which can present significant challenges as the content needs to be accessible to all user groups so must be captioned and sufficiently audio-described. Finally, no holistic testing of digital ads would be complete without testing with assistive technology. We will review tips to test the accessibility of digital ads with the JAWS screen reader as well as testing for keyboard access and how to overcome some of the accessibility limitations in popular platforms. By developing a better understanding of how the WCAG requirements apply to digital ads and how assistive technology users access your digital ads, ad creators can increase the accessibility of their ads and ensure that their messages are communicated to the widest possible audience.

Learning Outcomes

  • Understand the importance of making Digital Ads accessible.
  • Understand the components of a Digital Ad testing process.
  • Understand what elements must be checked manually and efficient techniques to use a screen reader to test Digital Ads.
  • Understand how to deal with platform limitations when designing Digital Ads. 

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