Creating Accessible Emails with Microsoft Outlook and Mailchimp – Signatures, Layout, Lists, Styles, and Structure (Digital Accessibility Webinar)

In this webinar, we will explore the critical elements of creating accessible email communications in both Microsoft Outlook and Mailchimp. We will demonstrate how to properly structure emails using semantic headings, accessible lists, and logical reading order to ensure your messages are navigable for all users. Participants will learn to evaluate and remediate common accessibility barriers in email signatures, including adding meaningful alt text to signature images, avoiding images of text for contact information, and ensuring proper color contrast ratios. We will address practical challenges like managing email threads containing inaccessible content, providing feedback to senders about accessibility issues, and establishing best practices for font selection, color usage, and layout design. Moving into Mailchimp, we will dive into the platform's accessibility features and tools, demonstrating how to create inclusive email campaigns that maintain accessibility at scale, from template selection through testing and deployment. This hands-on session will equip you with immediately applicable techniques for both daily email correspondence and large-scale email marketing initiatives. Join Rachel Reeves and Michael Vitagliano as they demonstrate essential techniques for creating accessible emails in Outlook and Mailchimp that reach and engage all users.

• Structure accessible emails using semantic headings, proper lists, and logical reading order in Microsoft Outlook
• Create and remediate accessible email signatures with proper alt text, text-based contact information, and appropriate color contrast
• Navigate Mailchimp's accessibility tools and features to design, test, and deploy inclusive email campaigns
• Identify and address accessibility barriers in email threads while providing constructive feedback on inaccessible content
• Apply best practices for font selection, color usage, and layout structure in email design