Making Social Media Accessible: Alternative Text, Captions, and Platform Best Practices (Digital Accessibility Webinar)

Social media has become one of the most widely used communication channels for organizations of all kinds, and accessibility on these platforms is no longer optional. In this session, Michael and Lauren will break down the practical steps for making social media content accessible, covering how to write effective alt text for images, add accurate captions to videos, and structure posts in a way that works for assistive technology users across major platforms including Meta (Facebook and Instagram) and LinkedIn. Attendees will learn how to evaluate their current social media content for common accessibility gaps and build accessible habits into everyday content creation workflows without overhauling an entire content strategy. The session will also address platform-specific tools and settings that support accessibility, and where manual effort is still required to get it right. Join Michael Parker and Lauren from Access Ingenuity to learn how to make your social media content accessible across the platforms your audience uses most.

• Write effective and descriptive alt text for images posted across major social media platforms.
• Add accurate captions to video content on social media and explain why auto-generated captions alone are not sufficient.
• Identify platform-specific accessibility tools and settings available on Facebook and LinkedIn.
• Evaluate existing social media content for common accessibility gaps and prioritize fixes.
• Apply accessible content creation habits to everyday social media workflows across multiple platforms.